Nov 06

Family Business, Many Success Story Begins On Garage

Underwent a successful family business and, occasionally, never imagined by someone. The family of a successful entrepreneur is never imagined it would spread business because they started the business from a very small scale.

According to the founder and owner of PT Kalbe Farma Tbk Boenyamin Setiawan success pioneering pharmaceutical family business to become a public company today originated much of a coincidence.

Build Kalbe Farma, which is now so big is not easy to admit, but everything is run off although initially run a lot by trial and error.

He admitted that he had failed to establish how many times the pharmaceutical industry he was on his return from college in the U.S. on a scholarship. Starting from the Eagle Cap product mimics a Cap Beo, Drug Kina and others have all failed.

Amid failure, he plans to work in the Netherlands, but nevertheless he did because confronted by her brother who is a doctor. From this change his fate, after her brother’s acquaintance have shop in Tanjung Priok he get the location of the prospective plant a car garage.

“It was a company car garage. If you want to start a business out of the garage, is experienced by entrepreneurs the world, in fact succeed,” he said on the show Family Business seminar at the Ritz Carlton, Jakarta, Thursday (11/11/2010).

The first business Kalbe Farma, he begins with a worming product. Of business profits, he played again a big investment and so on until today.

He said as a family company, established two years Kalbe Farma has drawn up the business philosophy of the company’s business base Kalbe Farma. Professionalism thinks it is important for the company to keep the family going.

That is the first company should continue to grow like plants, the development of science and technology must be robust, management professionalism, and promote unity among 5 other brother.

More or less the same story experienced by the founder and owner of PT Mustika Ratu Tbk Mooryati Soedibyo who claimed never thought a cosmetics entrepreneur. Success story was started from a car garage to house a small factory at the beginning of doing business.

“The effort begins with rice kencur, starting also from the garage,” he said.

Mooryati said business through the recognition of the family has its challenges, especially when the next leadership succession kegenerasi. Mustika Ratu herself has entered the second generation phase.

He said the existing family of companies, only 40% survived, while that can grow into a large and multinationals only 5% only.

“Human resource is very important in running a family business,” he said.

He said not all about leadership succession could hit rate, in some cases such as Bosowa Group succession was taken by the eldest son Aksa Mahmud, while Garuda Food succession falls precisely into the hands of children-12, while the owner James Riady Lippo was the second child of seven children.

“So the first child does not necessarily want,” he said.

Meanwhile, the founder and owner of Bosowa Group Aksa Mahmud said the story was originally built a business empire Bosowa Group only of the intention of creating a better life.

Regarding the regeneration process in the family business, will usually occur when the problem started happening succession to the second generation and the next because of differences in perspective. So he said, the best way is to build a family business into a public company and a portion of shares must equal division among family members.

“With the entry into the capital market, the family of interference can be overcome,” said Aksa.

He also said that the regeneration can be taken from the child as well as professional employees. Although he is more inclined to be a family business put on the son of the owner of the regeneration of the family firm.

“How to set up a replacement of the founder. Whether taking a family of children or employees. If a child is at the best afford it,” he said.

Sep 27

Starting a New Business

I believe that every year has been quite a lot of people who enter the business world. They generally do three ways. That is, buying an existing business, becoming a partner in a franchise, or have the new business.

If you want to start a new business, we would have to answer four questions. First, the product or service is that we will make, and it is for whom? Second, why should the business? Why the prospect should buy from us? What would we give if we find that the product does not yet exist? What about the competition? What benefit do we get from the competition? Third, do we have a source? Are we going to get the order? Is that an order coming soon? Fourth, who is our market? So where did the idea to start a new business come from?

The results of a survey in the U.S., which is repeated in the book The Origins of Entrepreneurship, is mentioned, that 43% of employers may be an idea of the experience gained when he worked in the same industry. They know the operations of a business and generally have a network of cooperation. As many as 15% of business ideas entrepreneurs can now see others try a business. As many as 11% of employers that idea when he saw a market opportunity that is not or has not been fulfilled, 7% of employers to the idea because it has been systematically researched business opportunities, and 3% of employers can be an idea for a hobby or particular interest in diversity. In Indonesia alone, how?

I think in this context, we do not have to agree with the results of the data. Data 43% of employers may be an idea of the experience gained while working in the same industry, it shows that he was a businessman who only dare to start a new business because it just simply look on the bright side only. I think that if we really want to start a new business, opportunities should we make market a foothold.